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Ethical Factor Score Card

A five-axis questionnaire grounded in the B Impact Assessment's stakeholder model, scored out of 10.

Business Model Integrity

Does your revenue model depend on users losing money, misunderstanding fees or risk, or being unable to easily leave, for the business to win?

Transparency & Design Honesty

Does your product use dark patterns anywhere in the user journey (hidden fees, hard-to-cancel flows, confusing consent screens)?

Data Privacy & Security

Do you collect and use only the data necessary for the product to function, with clear, specific user consent?

Regulatory Awareness

Have you identified the specific regulatory framework(s) that apply to you (e.g., KYC/AML, clinical validation, health-data handling) before scaling?

Governance & Accountability

Is there a real channel for a user or employee to flag an ethical concern that reaches someone with the authority to act on it?

// Answer all five to see your score.

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